“Colin worked with Tom on A Single Man, and that’s how I first found myself on the red carpet. “My personal relationship with sustainable fashion started in Los Angeles,” Firth told the crowd over a family-style dinner of farro salad and vegan meatballs. Each of the honorees was given a baobab tree, a symbol of life, community, and positivity. The GCFA Socially Just honoree was Rashad Robinson, Founder of Color Of Change, the online racial justice organization. Co-recipient of the Economically Inclusive honor was Aurora James, founder of Brother Vellies and The Fifteen Percent Pledge-the initiative that urges retail giants to commit 15% of their shelf space to Black-owned businesses. Yellowtail, which has developed a blueprint for working with Indigenous communities. Bethany Yellowtail was honored for her eponymous fashion label B. Honorees of the night included Tom Ford, who received the GCFA Environmentally Restorative honor for the Tom Ford Plastic Innovation Prize. “They have now worked with over 250 celebrities for the Green Carpet Challenge.” “The power of celebrity fashion is enormous, and Livia was one of the first people to harness that power for the planet,” said Goodman. Vogue Sustainability Editor Tonne Goodman kicked off the evening welcoming the guests along with her British Vogue counterpart, contributing sustainability editor and model Amber Valetta. The evening, co-hosted by Firth, who is also the founder of the global sustainability consultancy Eco-Age, and model and activist Bethann Hardison, served both to reiterate the call for sustainable transformation of the fashion and film industry and to honor four world-class changemakers. A sustainably fashionable crowd including Karolina Kurkova, Elisa Sednaoui, Amber Valetta, Heidi Klum, Alessandra Ambrosio, and Italian rock band Måneskin joined environmental campaigner and GCFA founder Livia Firth to celebrate with intimate dinner at the San Vicente Bungalows in West Hollywood. Not that for a minute she thinks that that will fix everything immediately, but is keen for us all to admit that we all have a part to play in this, we are all part of the problem, and all part of the solution.With the Oscars fast approaching and Hollywood’s red carpet in full swing, there was no better time to announce the return of The Green Carpet Fashion Awards to Los Angeles than last night. Our power lies in the pause before we reach for our wallets’. Make mindful, conscious purchases, because there is a hidden environmental or human cost to almost everything we buy. Lastly, don’t bin clothes! Donate or use a designated textile recycling bin’, and ‘ Take Ownership: You are responsible for the impact of your choices. Buy for long-term style not short-term trends, repair damage, shop vintage. In March 2020, she lay out her manifesto in Vogue, suggesting 10 things we can do to live a more eco-friendly life, including ‘ Reduce, Revamp and Recycle: The fashion industry produces an average of 100 billion pieces of clothing annually, with only 7.7 billion people on earth. One with Enninful who she has been close friends with “well, forever, we grew up together,” the other with a member of the Board at FIT, who she had been working with on other projects before it evolved into something bigger, and she takes both roles very seriously. Modestly she credits long standing friendships for both appointments. Perhaps because fashion loves an icon to follow, but more likely because Valletta is no longer simply a Supermodel and actress (both roles that she has aced), but is now an actual force for change, and an inspiring one at that. In 2020, Edward Enninful announced Valletta as the Contributing Sustainability Editor of Vogue, and in early 2021, the Fashion Institute of Technology in New York named her Sustainability Ambassador. Yet fashion has been determined to make her the sustainable movement figurehead.
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